Salesforce.com said that these new capabilities, have delivered operational improvements as well as supported increased business to the company’s 50 casinos domestically and abroad.
It is expected that a new capability on the Force.com platform allows Harrah’s representatives to make room requests via a secure web portal, and confirmations are received within hours.
Another capability developed on the Force.com platform integrates information from airline vendors and legacy travel management systems to provide Harrah’s with a single, easy-to-use scheduling and yield management tool for its customers, added Salesforce.com. The application makes all travel options and occupancy rates immediately available, and has reportedly helped Harrah’s accommodate increased VIP and international business.
Tim Stanley, chief information officer and senior vice president of innovation, gaming and technology at Harrah’s Entertainment, said: We have now delivered several new applications that provide demonstrable benefits to our business – and we are already pushing ahead into a wider array of new and enhanced capabilities including deeper integration with some of our existing CRM and transactional systems. It’s been a high-value and low-cost initiative for us.
