As part of the platform, Infosys will provide a suite of products including devices, application servers and interactive applications. The Digital Convergence Platform is expected to enable Airtel offer its customers interactive and non-intrusive applications such as widgets that can be invoked by the user to view customized information.
Atul Bindal, president for Telemedia Services at Bharti Airtel, said: Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV – its DTH TV service. Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country.
Infosys has said that for the first time in the country, TV-viewers will be able to access local city information through interactive applications such as iCity, enjoy internet-like experience on their televisions with iNet, and get live and personalized stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience.
Airtel digital TV customers will also have select websites packaged for TV-viewing, in an application called tPortal.
SD Shibulal, chief operating officer at Infosys, said: The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players.
