The company claims that Amitive Unity is suited to a new class of companies whose core competency involves brand management and product design, and who focus on supply chain excellence as a competitive advantage.

According to the company, the Amitive Unity is a community supply chain management (C-SCM) software suite that enables brand owners, who outsource production to third-party contract manufacturers, to drive a continuous synchronization of demand and supply capabilities across all partners. The solution in its class to free organizations from manufacturing-centric constraints, it optimizes community-centric variables, including lead times, shared capacity and quantities.

The company has said that the Amitive Unity enables the new generation of brand owners to stay ahead of shifting market demands and focus on market-driven requirements, such as faster product velocity across a global supply chain community. Compared to traditional manufacturing-centric supply chain management (SCM) solutions, whose primary function is asset utilization, Amitive Unity delivers the much-needed visibility into business processes and event synchronization across its distributed community of partners.

Delivered as a software as a service solution, Amitive Unity ensures simple implementation, use and maintenance by all community members.

Amar Singh, CEO of Amitive, said: Instead of trying to twist existing SCM software to meet this growing challenge, Amitive built a completely new solution that is easy to integrate with existing technology infrastructures. Executives across a number of industries are excited about moving from their home-grown spreadsheets to Amitive’s all-in-one solution for intelligently leading their supply chain community.