Under the agreement, Fry will provide strategic consulting services to help guide Charlotte Russe’s online storefront at charlotterusse.com. Specifically, Fry will focus on helping Charlotte Russe improve, optimize and grow the e-commerce channel in the areas of e-commerce merchandising, inventory planning and marketing, as well as website analytics and program management.
Fry’s Consulting Services team will supplement Charlotte Russe’s online team in optimizing business functions of Charlotte Russe’s e-commerce channel, including merchandise assortment, inventory allocations, marketing analytics and overall customer experience.
Ed Wong, COO of Charlotte Russe, said: Charlotte Russe first began working with Fry in 2007 when we were in our planning stages of our e-commerce initiative and we have been very pleased with the value and results that the Fry team has delivered. This new step in the evolution of our partnership will yield increased growth and efficiencies in our online business.
Bob Chase, vice president of Fry Consulting Services, said: We have enjoyed our working relationship with the Charlotte Russe team and are excited about the opportunity to help Charlotte Russe further elevate and expand the channel. Both Fry and Charlotte Russe look forward to this new growth opportunity which aims to drive increased e-commerce sales.
