The deal will see Thomas Cook install Site Intelligence’s Visitor Behaviour Information System (VBIS) in an attempt to gain a better knowledge of the consumer sales cycle.
According to the company, the software will enable Thomas Cook to produce ad hoc reports for current website data. This will result in the company being able to analyse any changes in customer activity and make any changes necessary.
One of the reasons Thomas Cook selected Site Intelligence for this project was the production of in-depth ad hoc reports on a variety of subjects. According to the company, one of the other reasons was the Site Intelligence’s software could work alongside Thomas Cook’s specific concepts and business processes.
Russell Gould, Thomas Cook UK & Ireland e-commerce director, said: Site Intelligence has been able to offer exactly what we require in terms of online business intelligence, whilst providing a long term solution that can grow and adapt with our changing business requirements. By using their unique software we have been able to dramatically improve our understanding and management of paid for searches. We are able to assess the use of key words, identify significant trends and successfully monitor the performance of our bid management.
