Through the strategic alliance, Ticketmaster, the world’s leading ticketing firm, will offer venues, promoters and sports teams enhanced customer relationship management (CRM) services.
Combining Acxiom’s powerful Customer Data Integration (CDI) and data enhancement capabilities with Ticketmaster’s industry-leading ticketing and CRM software greatly benefits innovative sports and entertainment marketers by enabling unmatched insight into their audiences – a critical element in making smarter and quicker business decisions, said Jay Graves, business unit leader for Acxiom Direct, the database marketing unit of Acxiom.
