According to Broadcom, the Chinese domestic TV players, which currently use DTV standards such as terrestrial modulation and cable card specifications, are aiming to convert their analog TV services to digital TV services by 2015. The company said that it would combine RaisingSun’s DTV middleware with its BCM356x series of TV-on-a-chip platforms to provide compliance with all Chinese DTV standards.
Stuart Thomson, director of product marketing at Broadcom said: With RaisingSun’s middleware optimized for the Chinese DTV market and our BCM356x series platform, the complete solution eliminates large upfront investments in engineering, field testing and standards compliance testing.
RaisingSun selected Broadcom’s advanced TV-on-a-chip solution as our first supported iTVware middleware platform based on the high integration, exceptional video quality, powerful CPU processing and rich functionality that significantly reduces the development cycle, said Peter Zhu, general manager at RaisingSun.
In August 2007, Broadcom launched a digital TV receiver system in the US targeting the National Telecommunications and Information Administration’s digital-to-analog converter box program. The program, with a budget of $1.5 billion, is part of a Federal communications commission initiative to assist US households in transition from analog to digital TV.
Source: ComputerWire daily updates
