CDC Software has released a new version of Pivotal Social CRM, which enables integration with social media sites to help enterprises better identify qualified leads, gather sales intelligence through increased collaboration with customers, develop effective sales campaigns, help close more deals and improve customer service.
According to CDC, the Pivotal Social CRM 6.0 application integrates with Facebook, Google BlogSearch, InsideView, LinkedIn and Twitter and allows users to view social media information from different areas of the Pivotal CRM offerings without having to leave the application. In addition, users can uniquely see their CRM accounts’ social updates in one place.
The company said that the new version also allows users to post messages and communications to Twitter, LinkedIn and Facebook at once, while tracking them in the CRM system in order to understand ROI from social media campaigns and communications.
In addition, the new Pivotal Social CRM module translates social media updates into ‘CRM actions’ and helps companies take appropriate action to ensure customer satisfaction, the company said.
Jason Rushforth, president of front office product line business at CDC Software, said: "CDC Pivotal Social CRM will help businesses create a more collaborative online partnership with their customers which can help improve their overall business performance. Our new solution can also help our customers find new sources for high quality leads, provide key sales intelligence to help personalise and target sales marketing programs, facilitate the closing of more deals and ultimately help them deliver better customer service.
"Notably, we have also developed CDC Pivotal Social CRM with many unique features not found in other competing systems, which can save organisations significant time and effort in forming their vibrant and effective customer community relationships."
