Satyam Computer Services has unveiled its new brand identity, Mahindra Satyam. According to Mahindra Group, this strategic move paves the way for the emergence of a brand which combines the core values of Mahindra with the strength of the Satyam brand. The logo will be adopted from the Mahindra Group.
Anand Mahindra, vice chairman and managing director of Mahindra Group, said: This rebranding exercise symbolises an amalgamation of the Mahindra Group’s values with Satyam’s renowned expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organisation and its people.
Satyam, once ranked as India’s fourth largest outsourcing firm collapsed after its founder confessed a $1 billion fraud in January. Indian telecommunications outsourcing firm Tech Mahindra, a unit of Mahindra & Mahindra Group, has bought a controlling stake in Satyam in April.
Vineet Nayyar, executive vice chairman of Satyam Board, said: This is a significant milestone towards the recovery of the company. With this initiative, we will witness steps by the management to adopt and inculcate the values of ‘performance and customer first’, ‘good corporate governance and citizenship’, which are drawn from the Mahindra Group.
With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam’s innate skills and capabilities.
