Demandware, an on-demand eCommerce platform provider, said that Columbia Sportswear, an outdoor apparel and footwear company, has launched a new eCommerce site – Columbia.com – using its eCommerce platform.
Demandware said that the new site is part of Columbia’s expanded direct-to-consumer strategy, which also includes branded stores and outlets and was designed to help build and drive demand for the Columbia brand across all of its sales channels.
The company claims that it provides Columbia Sportswear with a full-featured eCommerce platform that enables control over its brand and user experience, while eliminating the technical load of the IT infrastructure.
Reportedly, the new Columbia site features include: shop by categories, shop by products and technologies, community-building through social media tools, such as the new ‘Inside Out’ company blog; and expanded shopping features, such as product ratings and reviews, and filters that enable consumers to find products by price, size and colour.
Paul Zaengle, senior director of eCommerce at Columbia Sportswear, said: “Columbia.com is much more than a sales vehicle; it’s a destination site with a rich user experience that brings consumers closer to the brand – regardless of which channel they use to purchase. To accomplish this, we needed an exceptional eCommerce platform and partner. The Demandware team worked side by side with Columbia to get the job done and we are thrilled with the results.”
