Yovia, a social media integrator, and SourceFuse, a research and development firm, have entered a strategic merger to combine forces to capitalise on the demand for Yovia’s ‘ad network of people’ and SourceFuse’s crowd-source and open-source technology platforms.
The firms have been working together for 18 months as part of an ongoing project to optimise online marketing and product development and testing, for organisations such as the US government, entertainment networks and traditional publishers. They recently released Yovia 2.0, a community-driven advertising network.
The new company currently has 62 employees, with offices in New York, Florida, and New Delhi.
Jalali Hartman, CEO of Yovia, said: Frankly, we are trying to keep up with the growth. We need to be able to set-up and drive large-scale communities quickly and communicate in a real way with millions of people. This requires the use of crowd-sourcing and rapid deployment of open source technology.
Kelly Dyer, CEO of SourceFuse, said: We are excited to bring our open source expertise and application development capacity to the general market with Yovia. Everyone is demanding a new level of efficiency, flexibility, and crowd-driven creativity. This new organisation is poised to deliver on both.
