Amazon Services, part of the Amazon.com and Google have unveiled Amazon Associates for Blogger, a direct integration between Amazon associates, Amazon’s self-service advertising program, and Blogger, a blog platform from Google.
The companies said that the collaboration enables Bloggers to monetise their content by adding relevant Amazon products to their blog posts without interrupting the blog editing process.
The new tool also allows Bloggers to add links and images to their blog posts using the integrated Amazon product finder. The blogger needs to highlight the relevant text and the Amazon product finder will search Amazon’s products and recommend the ones that are most closely associated with that text, the companies said.
Rick Klau, product manager of Google blogger, said: “Our goal is to do more than simply give our bloggers the easiest tools in the market for creating blogs, it’s to make Blogger the easiest platform for bloggers to make money on. This integration is a testament to that commitment.”
In addition, the bloggers will also be able to show dynamic content in their blog sidebar using a new set of integrated Associates sidebar gadgets such as gadgets for MP3 clips from the Amazon MP3 DRM-free music store, an Amazon deals gadget and an Amazon search box.
Also as part of the new integration, bloggers who don’t have an Amazon associates account can create one from directly within Blogger. Similarly, Amazon associates who don’t have a Google blogger account can set up a blogger account with their associates ID.
Dave Cotter, general manager of the Amazon associates program, said: “Our goal is to help our Associates earn the trust of their followers by giving them the tools to search through the millions of products on Amazon and select those that are most relevant to their audience.”
