Amstrad Plc duly announced yesterday that it is buying the assets of Danish analogue cordless and cellular telephone company Dancall Radio A/S for UKP6.4m. It also gets Dancall’s Groupe Speciale Mobile research and development team. Malcolm Miller of Amstrad is to be chairman of Dancall’s supervisory board, and the new Amstrad unit will rehire some 200 Dancall employees laid off when the company went into suspension of payments, a status similar to administration in the UK. Amstrad recognises that it needs to enter new markets with a mass market potential, and cellular is one area we have followed ever more closely as the chances of it becoming a high volume sector become increasingly certain, said Miller. The opportunity to acquire Dancall was like manna from heaven as their expertise was directly in line with our strategic planning, said Miller. Amstrad says that it will announce further strategic plans for the future of Dancall when it reveals its figures next month. Amstrad is already involved in the mobile phone business via its controlling stake in Betacom Plc in the UK; Dancall had sales of some UKP37m in 1992.
