Phoenix law firm Canter & Siegel, which caused outrage by advertising on the Internet (CI No 2,412), has added insult to injury by launching a service to help others do the same thing. In April, the firm swamped over 6,000 electronic bulletin boards with a message offering help with the US Green Card lottery and won itself $50,000-worth of business. Now, the company is offering a service called Cybersell, enabling other companies to do the same thing. It already has its first client, a maker of super-oxygenated water that claims health benefits. The firm is charging $500 for the service – pretty steep as it normally costs only around $30 to get access and send a message to all Internet news groups. But Canter & Siegel claims that few companies have the technical expertise to do this.
