A new survey has found that informative online advertisements engage mothers the best.
A survey of moms by About.com found that 51% of moms said "ads that provide detailed information about how I can use a product" engages them.
Ads that were visually appealling and interactive ads were favourites of the respondents.
While, 39% of the survey’s respondents said they liked "visually appealing ads," about 21% said their attention was drawn to interactive ads like polls, quizzes and games.
Online ads also generated actions in the respondents. About 25% of the respondents purchased the product being advertised.
About 53% visited the product website, followed by 51% who printed ads or coupons.
The survey also found that 48% of moms went for did more research online.
Meanwhile, another survey by the Coalition for Innovative Media Measurement and Media Behavior Institute found that among both millennial and Gen X mothers, mobile usage was most common, ahead of television, according to eMarketer.
