Oracle has unveiled its new next-generation business intelligence app ‘Retail Merchandising Analytics’, which provides retailers with a prebuilt business intelligence application.
The app incorporates performance metrics across the enterprise and promotes a faster response to market opportunities, said the company.
The Retail Merchandising Analytics uses Oracle’s Business Intelligence Applications to access and analyse data from multiple applications such as financial and workforce management, customer relationship management (CRM) and retail operations.
The merchandising-specific business intelligence application provides insight to critical performance indicators including: item sales, store performance, inventory turn, and current and potential out-of-stocks.
Oracle also plans to expand its Retail Analytics family, addressing areas to meet emerging customer needs.
The Retail Analytics applications are optimised to run on Oracle’s Exadata Database Machine and Exalogic Elastic Cloud. The company said that the apps deliver the performance required to accommodate retailer data volumes without sacrificing depth of analysis.
Oracle retail product strategy senior director David Dorf said as competition accelerates across mobile, e-commerce and retail channels, retailers require business intelligence offerings that address their unique challenges.
"Oracle Retail Analytics deliver the best of our retail-industry expertise combined with Oracle’s technology to help customers better analyse the deluge of data generated across all channels," Dorf said.
