America Online Inc and the Simon & Schuster publishing unit of Viacom Inc have launched a strategic alliance that will create a nationwide set of interactive services geared specifically to the higher education market: the service, called College Online, will combine Simon & Schuster’s textbook content with the interactive capabilities of Vienna, Virginia-based America Online; users will be able to interact and have access to information on specific subject disciplines and a catalogue of Simon & Schuster’s higher education book properties.