IBM has launched a new cloud-based analytics software that helps marketers gain real-time, actionable insight from data available across social media channels.
The new software is designed to provide organisations with faster, precise social media marketing programs that support their brand’s total online presence through a cloud-based delivery model, said the company.
The new Coremetrics Social uses the analytics foundation of the Coremetrics Continuous Optimisation Platform and IBM’s complete suite of marketing optimisation apps, provides cross-channel reporting and benchmark capabilities to track and improve social marketing campaigns.
IBM said that the Coremetrics Social will help companies analyse the business impact of their social marketing initiatives, while its Unica Pivotal Veracity Email Optimisation Suite analyses e-mail links that are shared across social network platforms.
The new Unica Pivotal Veracity Email Optimisation suite tracks and analyses e-mail links that are shared across social network platforms, delivering actionable insights which marketers can turn into recognisable profit.
IBM Coremetrics chief strategy officer John Squire said the company’s approach to social media analytics is based on the understanding that people interact with an organisation’s brand in a number of ways including e-mail, social networking sites and company websites. Squire added the true measure of business impact demands a fully integrated view of the interaction with these resources.
