Latin American Internet population has increased 15% in the past year to reach 112.7 million as the region’s digital ecosystem continues to grow and develop, according to a new report by comScore.
The report revealed that in the past year, Latin America experienced strong growth in Internet usage throughout the region, as consumers turned towards the Internet for a variety of activities including communication, social connection, information and commerce.
In addition, with continued growth expected across the region, advertisers and publishers are beginning to realise the potential that exists for this channel throughout Latin America.
Brazil, the largest online market in Latin America, grew 20% in the past year to 40.5 million users, while Mexico’s online population surged 21% to 18.1 million.
The research firm said that Venezuela, which represents a relatively small online market at 2.9 million, achieved the highest rate of growth in the past year at 27%.
The average Internet user in Latin America spent 24 hours online during January 2011, consuming 1,795 pages of content and visiting the Internet nearly 50 times during the month.
Brazilians were the most engaged users averaging the most time spent online (25.8 hours), the most pages of content (2,077 pages) and the most monthly visits (55.5 visits).
Argentinians and Mexicans both were more engaged than the regional average, with an Internet user in Argentina spending an average of 25.5 hours online per month and an average user in Mexico spending 25.3 hours, the report said.
