MasterCard and Ogone have announced a partnership on the integration and deployment of MasterPass.
This collaboration, which covers Belgium, The Netherlands, France, the UK, Germany and Spain in a first phase and the remaining countries Ogone operates in later on, paves the way for the adoption of MasterPass by tens of thousands of merchants.
Mastercard claims that MasterPass simplifies online purchases made from connected devices including PCs, touchpads and smartphones. They say that this simplification of the purchasing process, which also includes all the guarantees of a card payment, should enable e-merchants to increase significantly their transformation rate and boost the development of m-commerce.
This solution, which is initially being deployed fore-commerce, will at a second stage enable merchants to offer their customers the chance to pay in store with MasterPass and encourage the convergence of payment experiences using new technologies such as NFC and QR code.
"On top of our portfolio of over 80 international payment methods, we are pleased to include and provide MasterPass to our clients. As online cross border sales opportunities grow, simplicity and making a wide range of payment methods available are key to helping ecommerce clients improve their check out conversion rates" commented Ludovic Houri, Ogone.
David Dechamps, a MasterCard spokesperson, observed: "This partnership with Ogone will further strengthen MasterPass momentum and accelerate the adoption commitment of MasterPass in Belgium and in Europe."
