White-label video publishing company thePlatform has launched a new video commerce system built to address the need for transactional video business models.
The new video commerce system provides an ecommerce engine to power new digital video storefronts across computers, tablets, and mobile phones.
It allows consumers new ways to purchase customised video packages and promotions.
The new video commerce system includes an automated workflow, applying pricing templates to videos as they are ingested and published.
thePlatform Sales and Marketing senior vice president Marty Roberts said, "Our new video commerce system will enable customers to differentiate and sell highly-customized video packages and promotions across screens."
With mpx, companies can leverage extensive metadata to set dynamic new business policies that take advantage of their content libraries, and create better online storefronts for consumers.
thePlatform’s mpx system currently provides enhanced advertising-supported and subscription-based video offerings
mpx’s new video commerce system enable customers to create and apply pricing templates for transactional video business, including pay-per-view, season passes, download-to-own, and movie bundles for sequels and trilogies.
Customers can also design custom content packages based on categories, such as action films, audience groups such as kids, and fan-favorites including actors and directors and can also utilise advanced product tagging capabilities to connect media to the storefront, enforce pricing tiers and allow deep search capability for consumers.
With the new release, customers can now build in discount windows and special promotions that can be applied and retired to multiple products with a single click along with support features including multi-currency price scheduling and support for multiple localised product descriptions and view purchase history, credit users with extra video views, issue refunds and order reports.
The new video commerce system leverages mpx’s open APIs, secure content protection, delivery, and reliability to power custom storefront UIs. It also enables customers to use the modular commerce components via the platform’s entitlement service.
