Six in 10 organisations believe that content analytics will become a necessary element within the next five years.
The figures, from a recent AIIM study, reveals that nearly three-quarters of enterprises said that content analytics is capable of providing real business insight to them.
Content analytics is a process of analysing and deriving insight from in-bound and legacy content and it also refers to application of business intelligence (BI) and business analytics (BA) practices to digital content.
It also provides auto classification of content, which helps organisations protect against security breaches, exposure to compliance regulations, and sensitive or offensive content, with 54% feeling that their organisation is vulnerable to such risks.
According to the study, "Content Analytics: automating processes and extracting knowledge," conducted by AIIM, 80% of the respondents acknowledged that they do not have a senior position to spearhead analytics applications.
The survey found that customers’ sensitive or personally identifiable information known as ‘Dark data’ along with process productivity improvements, additional business insight, and adding value to legacy content, were the main reasons for organisations wanting to adopt content analytics.
53% of respondents claimed that auto-classification using content analytics is one of the best ways to control content chaos, and 73% believes that improving the value of legacy content is better than wholesale deletion.
The survey also found that 48% considered content analytics as a necessary element, while 34% of the organisations are already using content analytics for process automation, information governance, and to gain insight on their business.
Around 68% of early adopters of content analytics have reported ROI within 18 months or less.
AIIM chief analyst Doug Miles said: "We have seen increasing interest and adoption in recognition and routing of inbound content, automated classification of records and email, metadata addition and correction, and all of the improvements in access, security, de-duplication and retention that flow from this."
