Ann Taylor also uses the Scene7 platform to deliver online videos derived from its latest fashion shows.
Scene7 OnDemand dynamically generates and delivers unlimited derivatives from high-quality single master images, allowing companies to speed time to market and drastically reduce image production costs. In addition, Scene7 OnDemand includes an evideo solution to dynamically host and serve online videos.
Michelle Pearlman, senior vice president of Ann Taylor Direct, said: With Scene7, we are able to visually showcase merchandise in a more compelling way to enhance our clients’ overall shopping experiences. The scalability and flexibility of Scene7’s platform allows us to maximize our marketing assets and potentially share our fashion shows with millions online.
